{"id":3802,"date":"2021-10-15T14:34:30","date_gmt":"2021-10-15T12:34:30","guid":{"rendered":"https:\/\/www.patenty.sk\/?page_id=3802"},"modified":"2025-06-12T11:51:32","modified_gmt":"2025-06-12T09:51:32","slug":"trademarks","status":"publish","type":"page","link":"https:\/\/www.patenty.sk\/en\/services\/trademarks\/","title":{"rendered":"TRADEMARKS"},"content":{"rendered":"

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SERVICES<\/span>TRADEMARKS<\/span><\/span><\/h2><\/header>
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What is a trademark?<\/span><\/span><\/h3><\/header>
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A trademark is usually a name, a logo, a combination of both, or a slogan. It can be a trade name, brand or designation of goods or services, a domain name, and so on.<\/p>\n

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CONTACT US<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Why should you trademark your brands and other signs?<\/span><\/span><\/h3><\/header>
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The brands you use create your identity in the marketplace. Thanks to them, the customers recognize you, remember you easily and they can return to your goods and services if they are satisfied with them.<\/p>\n

The more successful you will be, the more competitors there will be trying to ride on the coattails of the reputation of your goods and services by copying your brand. Trademarks make it much easier to take action against these infringers, whether by lawsuits, including preliminary injunctions, or by customs offices and arbitration centers.<\/p>\n

At the same time, you avoid the risk of speculative registrations. Speculators can register your unprotected brands as their trademarks and attack you in various ways on their basis, causing considerable inconvenience. However, if you already have the brand registered as the trademark, they cannot prohibit you from using it.<\/p>\n

The trademark is also an intangible asset for your company that can be valued in money.<\/p>\n

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Where should you register your trademark?<\/span><\/span><\/h3><\/header>
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Trademarks can be registered at national offices for individual countries, at the EUIPO for the 27 countries of the European Union, and at the WIPO for countries selected from the 129 member states of the Madrid system.<\/p>\n

In principle, it is good to have trademarks registered in countries:<\/p>\n